Let's Get To Know What Marketing Tasks Are at a Startup!
Did you know that being a marketer has tasks and
responsibilities that are not easy? Not because the marketing job is difficult,
but because it requires some skills that must be possessed.
As one of the foundations of a marketing startup, it plays
an important role. Not infrequently if marketing work usually has a deadline or
target that must be met.
Some people may avoid becoming marketing workers. Some
people may think that the job of marketing is the same as being a salesperson.
In fact, this thinking is not entirely true. The task of marketing is related to marketing, not only sales, especially for marketing at startups. There are several other tasks of marketing, especially in startups.
Have you ever heard that marketing is an influential
position in a successful company? So do you still view marketing as a mediocre
position?
The marketing task itself includes several activities,
especially for marketing at startups. A marketer will undoubtedly do an
analysis of the target market to be able to compete with other large companies.
Not only that, but marketing must also be able to
problem-solve when there are problems in their duties. Establish strategies and
campaigns for marketing the startups they work for.
This is why the marketing task is critical in a startup. The
marketing tasks are described in more detail as follows:
Marketing Tasks
The marketing team itself has several different positions or
responsibilities. Of course, the part of marketing is also adjusted to the
product or service and the vision and mission of the startup itself.
Marketing Product Planning Bagian
Planning a product is undoubtedly the task and
responsibility of the marketing field. The marketing department will, of
course, conduct an analysis of their target market or target before marketing
the product.
Placing a product or service must also be adjusted to the
startup's target audience's geographical, economic, and buying interests.
Furthermore, after knowing the market and analyzing it, the marketing party can
design what kind of products the market needs.
Doing Promotion
For example, when you see an advertisement from a startup in
Indonesia on television, it is a form of promotion. Promotions such as sales,
giving gifts, and others are content created by marketing as one of the promotional
strategies.
Knowing that marketing tasks are related to product
promotions and campaigns is essential. For startups to introduce their products
or services to the market, they must be done with promotions and campaigns.
Promotion is carried out to attract the target audience to
use their goods or services. Doing your own promotion must begin with an
analysis of the market first so that the promotion strategy can be successful.
One promotional strategy is introducing products or services
to the target market on social media or online. The use of search engine
organization (SEO) is one way that is also starting to be widely used today.
Preparing and Managing Campaigns
In addition, marketing tasks are also related to conducting
campaigns. Currently, many startups are running campaigns through social media
such as Twitter, Instagram, and others.
In addition to carrying out campaigns, the marketing task is
also to manage the campaign. In addition, the results of the campaign will be
analyzed by the marketing team to see whether their campaign strategy is
successful or not.
Performing Services to Targets
To introduce a brand from a startup where you work as a
marketing team, of course, doing good service to buyers or users of services or
products is undoubtedly the task of the marketing team.
Service to your service or product users well and not
disappoint them will certainly give a positive image for the startup. Doing
this service is, of course, also part of the marketing strategy to form a brand
image in the market.
That is part of the marketing task for startups. There are
several other duties and responsibilities of a marketer's job depending on the
company and what product or service they are marketing.
Marketing tasks are mainly related to planning, creativity,
and robust analysis. Those who work in marketing are certainly not an easy task
because marketing is one of the solid horns for a startup.
Here are some of the tasks of marketing or marketing. You can apply to a marketing startup when you realize your abilities suit a marketing team and are familiar with the target or deadline.
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