Let's Get To Know What Marketing Tasks Are at a Startup!

Did you know that being a marketer has tasks and responsibilities that are not easy? Not because the marketing job is difficult, but because it requires some skills that must be possessed.

As one of the foundations of a marketing startup, it plays an important role. Not infrequently if marketing work usually has a deadline or target that must be met.

Some people may avoid becoming marketing workers. Some people may think that the job of marketing is the same as being a salesperson.

In fact, this thinking is not entirely true. The task of marketing is related to marketing, not only sales, especially for marketing at startups. There are several other tasks of marketing, especially in startups.

Have you ever heard that marketing is an influential position in a successful company? So do you still view marketing as a mediocre position?

The marketing task itself includes several activities, especially for marketing at startups. A marketer will undoubtedly do an analysis of the target market to be able to compete with other large companies.

Not only that, but marketing must also be able to problem-solve when there are problems in their duties. Establish strategies and campaigns for marketing the startups they work for.

This is why the marketing task is critical in a startup. The marketing tasks are described in more detail as follows:

Marketing Tasks

The marketing team itself has several different positions or responsibilities. Of course, the part of marketing is also adjusted to the product or service and the vision and mission of the startup itself.

Marketing Product Planning Bagian

Planning a product is undoubtedly the task and responsibility of the marketing field. The marketing department will, of course, conduct an analysis of their target market or target before marketing the product.

Placing a product or service must also be adjusted to the startup's target audience's geographical, economic, and buying interests. Furthermore, after knowing the market and analyzing it, the marketing party can design what kind of products the market needs.

Doing Promotion

For example, when you see an advertisement from a startup in Indonesia on television, it is a form of promotion. Promotions such as sales, giving gifts, and others are content created by marketing as one of the promotional strategies.

Knowing that marketing tasks are related to product promotions and campaigns is essential. For startups to introduce their products or services to the market, they must be done with promotions and campaigns.

Promotion is carried out to attract the target audience to use their goods or services. Doing your own promotion must begin with an analysis of the market first so that the promotion strategy can be successful.

One promotional strategy is introducing products or services to the target market on social media or online. The use of search engine organization (SEO) is one way that is also starting to be widely used today.

Preparing and Managing Campaigns

In addition, marketing tasks are also related to conducting campaigns. Currently, many startups are running campaigns through social media such as Twitter, Instagram, and others.

In addition to carrying out campaigns, the marketing task is also to manage the campaign. In addition, the results of the campaign will be analyzed by the marketing team to see whether their campaign strategy is successful or not.

Performing Services to Targets

To introduce a brand from a startup where you work as a marketing team, of course, doing good service to buyers or users of services or products is undoubtedly the task of the marketing team.

Service to your service or product users well and not disappoint them will certainly give a positive image for the startup. Doing this service is, of course, also part of the marketing strategy to form a brand image in the market.

That is part of the marketing task for startups. There are several other duties and responsibilities of a marketer's job depending on the company and what product or service they are marketing.

Marketing tasks are mainly related to planning, creativity, and robust analysis. Those who work in marketing are certainly not an easy task because marketing is one of the solid horns for a startup.


Here are some of the tasks of marketing or marketing. You can apply to a marketing startup when you realize your abilities suit a marketing team and are familiar with the target or deadline.

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