What is Email Marketing and How to Do It?

To do marketing that is done by large companies, email marketing is one of the answers to the best strategy. Want to know how the email marketing strategy of a big company?

In the following, we will explain what email marketing is, why it is essential to do, some strategies for success, and what are the tips and tricks that must be done to master it.

What is Email Marketing?

In 1978 ago, the first email marketing was created. This type of marketing-generated total revenue of 13 million dollars. This immediately makes it one of the promising marketing methods.

According to HubSpot, email marketing is not spam or greetings from old friends. If the understanding is drawn, email marketing is the middle between the two types of email.

Email marketing will prove effective in building good relationships with customers if appropriately used.

Why is Email Marketing Important?

Email marketing is no longer a traditional way of marketing. This is a different type of marketing from social media which can make people directly comment on the products provided.

However, in terms of building long-term relationships with customers, this technique can be said to be more appropriate. This technique can win customers' hearts and make them more loyal.

Later, if the customer is loyal, then he will not only read emails sent about a product. They will also patiently wait for an email from the company regarding the latest development.

Email marketing is essential because it has a much greater potential for new customer acquisition than others. According to WBR Digital, the success of this type of recent consumer acquisition reached 81%, much higher than social media marketing which was only 51%.

The last thing that makes this breed important is the low cost. According to a Direct Marketing Association study, if an email for $1 is sent, there is the potential to earn up to $40.

Email Marketing Strategy

A study says that there are 3.8 billion people who use email today. Another study also says email marketing is 40 times more effective than Twitter and Facebook.

In fact, data states that customers often buy products immediately after reading the email. This data shows that email marketing can be one of the best ways of marketing today.

However, you need some unique strategies to take advantage of this email marketing. Email differs from social media platforms, so it requires a different approach.

1. Get to know the habits of potential customers

Understanding the habits of the prospect we are targeting is an important focus. You'll need to get to know the prospect's persona more closely.

Once this is done, then customer-friendly email content can be created.

2. Set sales targets via email

First of all, research your industry and what the average successful sale is from email. Use this average as a benchmark to set your sales target.

Then, you also need accurate email usage data to set realistic targets.

3. Group users

Group customers by place of residence, age, hobbies, and more. Customers will be happy to receive emails about the latest products, of course, because you have created a profile of this group from the start.

4. Determine your campaign type

It is essential to determine the type of promotion that will be made before doing email marketing. This promotion is related to the customer profile that you have previously grouped.

Don't forget to set the right time with potential customers so they won't be seen as annoying.

This method is intended so that our company has complete trust in the eyes of the customers we are targeting.

5. Evaluate and measure the results

Measure the results of email marketing that has been executed. After implementing the various strategies exemplified above, the measure of success must be immediately established.

Several ways can be taken to measure the success of email marketing. This can be done by setting clear KPIs or using the A/B testing method.

Email Regulations to Know

When starting to move in email marketing, one thing must be obeyed. Those are email regulations. These email regulations relate to the rights of customers. They should know what the information they have provided is used for.

There are some rules to note in the world of email marketing. Here's the explanation.

1. CAN-SPAM Compliance

The first is CAN-SPAM Compliance. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing.

CAN-SPAM was implemented in 2003. The goal is to protect the subscriber's right to keep them updated with relevant emails. In following this rule, companies must include a lot of information.

These include the company's name and address, including a particular link in the email, the correct use of an email account in the sender and reply fields, and writing a subject that contains the contents of the email.

2. GDPR Compliance

GDPR stands for General Data Protection Regulation. This email regulation is predicted to make the relationship between the company and its customers more durable.

Indeed, in this GDPR, the requirements must be met are more severe. The language used in the email should not be verbose. The data shared in the email must also match the company's business.

In addition, the data used must also be stored properly. Companies must also include their track record. If this GDPR is met, companies can gain more trust from customers.

That's all email marketing you need to know. How are you interested in trying this challenge?